How to Import Google Trends Data into Google Sheets (Free, No Code)

If you track search demand, pulling Google Trends into Google Sheets saves a lot of repetitive work. This guide covers three practical approaches, from quick manual export to a reusable script workflow.

Method 1: Export CSV from Google Trends (fastest)

1. Open Google Trends.
2. Search your keyword (or compare multiple keywords).
3. Set location + time range (for example: Worldwide, Past 12 months).
4. Click the download icon to export CSV.
5. In Google Sheets, use File → Import and upload the CSV.

This is great for one-off analysis. For recurring reports, use Method 2 or 3.

Method 2: Apps Script automation (repeatable)

If you need weekly/monthly refreshes, use Apps Script to fetch and normalize trend data into a fixed table.

/**
 * Example skeleton: write your Trends data into a "Trends" sheet.
 * Note: Google Trends has no official public JSON API for direct use,
 * so most teams automate via approved data connectors or controlled exports.
 */
function refreshTrendsSheet() {
  const sheet = SpreadsheetApp.getActiveSpreadsheet().getSheetByName('Trends')
    || SpreadsheetApp.getActiveSpreadsheet().insertSheet('Trends');

  sheet.clearContents();
  sheet.getRange(1, 1, 1, 4).setValues([['date', 'keyword', 'interest', 'region']]);

  // Replace with your own data source pipeline.
  const rows = [
    ['2026-02-01', 'gemini api key', 72, 'US'],
    ['2026-02-02', 'gemini api key', 68, 'US']
  ];

  if (rows.length) {
    sheet.getRange(2, 1, rows.length, rows[0].length).setValues(rows);
  }
}

Tip: keep one sheet as raw and another as report (charts + alerts), so you can change logic without breaking dashboards.

Method 3: No-code workflow for keyword briefs

If your goal is content planning, you can combine trend data + AI summarization directly in Sheets.

• Use a trends export as input table (keyword, date, index).
• Generate "rising topic" summaries for each cluster.
• Create a publish-priority score from momentum + business intent.

If you already use SimpleMetrics in Google Sheets, start here: Google Gemini for Google Sheets.

Common mistakes (and fixes)

• Comparing different date windows: Keep one consistent window for all keywords.
• Mixing geographies: Don’t compare US-only and Worldwide values in one chart.
• Treating Trends index as absolute volume: It is relative interest (0–100), not raw search count.

FAQ

Can I import Google Trends to Sheets automatically?

Yes, but it usually requires an automation layer (script, connector, or scheduled export pipeline).

Is Google Trends data free?

Yes. Google Trends itself is free to use.

What is the best setup for SEO teams?

A practical setup is: raw trends table → keyword clusters → weekly scorecard → content backlog.

Next step

After importing trends, pair them with ranking and traffic data so your content decisions are based on both demand and performance. Related reads: prompt framework, data analysis workflow, and formula reference.