How to perform SWOT Analysis with Gemini AI in Google Sheets?

By Joe @ SimpleMetrics
Published 18 April, 2025
Updated 1 September, 2025
How to perform SWOT Analysis with Gemini AI in Google Sheets?

Table of Contents

Quick way to run SWOT in Google Sheets using the AI for Sheets add‑on.

SWOT analysis template in Google Sheets filled by Gemini AI

Template: Open in Google Sheets

Sheet setup

Use this simple layout:

Company Strengths Weaknesses Opportunities Threats
Apple
Microsoft
Google
Amazon
Meta

Formula

Put this in B3, then copy right to E3 and fill down to all rows. It reads the category from the header (e.g., B$2) and the company from column A (e.g., $A3).

=AISEARCH("List out 3 " & B$2 & " of this company, each point within 5 words, use numbering listing: " & $A3)

That’s it. Simple, fast, and repeatable for any list of companies.

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